William Greene

CTO, Treez

Will Greene serves as the Chief Technology Officer for Treez. Mr. Greene has spent all of his 20+ year career working in software and technology-related businesses. Most of this time has been spent working in small, medium, and large companies, but always with a focus towards on-time delivery of the highest quality packaged software solutions to the market.

Mr. Greene has had the opportunity to apply fundamental principles of software strategy, development, and delivery to create products for ERP, MRP, GRC, Retail, and Hospitality.Earlier in his career, Mr. Greene served as the Vice President of Technology for Revel Systems. There, he was responsible for driving Revel's most advanced and innovative offerings and for developing strategies to bridge the gap between traditional POS and the next generation consumer facing retail experience.

Known for his ability to address a prospect’s needs with language and results they can understand, Mr. Greene was instrumental in bringing dynamic security and productivity enhancing solutions to the team. After hours, Will volunteers as a mentor for elementary children, is an avid rollerblader, and has a passion for argentine tango.

Matthew Greene

New York, NY, USA
CEO & Founder, Edible Science, LLC

Matt Greene has spent his entire career in the marketing, advertising and AdTech industry. His fascination with technology began in 1987 while working with his client Steve Jobs in developing the launch strategies for NeXT Computers. Starting in 1998, Matt pioneered online advertising and supporting technologies for the digital ad agency he founded, Blue Ribbon Digital, where his team drove innovation across all aspects of digital media - from Search to Mobile and Video, his agency measurably generated over $2BB in revenues for their Fortune 100 clients. In this capacity, Matt has spoken at leading conferences such as AdTech, iMedia Summits and the Googleplex in Mountain View, CA. Starting in 2015, Matt re-focused his energies on the burgeoning cannabis industry knowing that the need for innovation in technologies to support the industry would be mandatory. With his his new company, Edible Sciences, he and his team on concentrating their energies in solving the #1 problem facing the edibles sector: Dosing Accuracy. He will be speaking at Binghampton University's TIER Talks in SEPT '17 on technology innovations occurring in the cannabis ancillary space.
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Brett Finkelstein

Boca Raton, FL
Managing Director, Phyto Partners LP

Brett is an experienced executive, venture capital and private equity investor and advisor. He has partnered with, worked with and developed key relationships with numerous premier private equity, investment banks, and venture capital companies. As one of the founders of Phyto Partners LP, Brett’s fundamental ambition for the company’s stakeholders is to creatively apply his unique resources of extensive operating skills, certainty to close, access to capital, extensive network of resources and relentless pursuit of excellence to facilitate a more super-charged evolution for enterprises we fund, launch, and maintain activist roles in. For the powerhouse companies we invest in, advise, and or buy we will be providing more investment value and a comfort level for our financial capital partners, as well as our portfolio companies that join us. Phyto Partners LP was profiled in Forbes as one of the leaders in the cannabis industry. Phyto has invested in half of what CB insights profiled as the trailblazers of 2017. 
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