Claudio is a seasoned entrepreneur and C-level executive with 20 years of experience in marketing, consumer branding, multi-channel retailing, and sustainable enterprise. Claudio was formerly the co-founder and CMO of two industry-leading natural product brands: Organic Bouquet and Organic Style. Under Claudio’s management, Organic Style grew from zero to a $50M valuation on the AIM, a sub-market of the London Stock Exchange. Organic Bouquet was named a Top 100 company by Internet Retailer Magazine and made the cover of Fortune Small Business in 2006. In 2013, Claudio began consulting for medical cannabis companies and focused primarily on dispensaries and consumer brands. In 2015, he co-founded Guild Enterprises Inc—a family of cannabis brands that includes Guild Genetics, Guild Nursery, Guild Extracts, Guild Cannabis and The Guild. Claudio is a graduate of UC Berkeley and has served as Professor of Marketing at the Dominican University Green MBA Program. He currently serves as a startup advisor at Gateway—California’s first venture-backed cannabis startup incubator—and at Renaissance Entrepreneurship Center—a non-profit dedicated to helping under-served people achieve self-sufficiency and job creation through entrepreneurship.