Craig Binkley

President, PRØworks

"Craig Binkley is the President of PRØworks, a strategy consulting group that brings proven approaches to business growth from mainstream categories, adapted by a deep knowledge and experience in cannabis, to enable success in the rapidly expanding, ever-changing world of cannabis products. Craig was previously the CMO for Coca-Cola Mexico, ascending to that role after a successful tenure as Worldwide Director of Marketing for Diet Coke & Coca-Cola light, as well as the Minute Maid brand of juices and drinks.

Craig moved into the professional services and consulting arena after his time with Coke, co-founding and acting as Chief Consulting Officer at Zyman Group where he led an international team of more than 100. After Zyman’s acquisition by MDC Partners, an influential marketing and communications network, Craig served as its EVP of Strategy. Craig then accepted position as CEO of Northstar - a global, multi-award-winning, full service market research agency. He later founded BinkThink Strategy Group, where he subsequently created CannaBinkThink as a specific cannabis-related focus for the company in early 2018. Craig is a successful global business leader and senior marketing executive who drives transformational marketing and growth strategies for his clients. He has successfully built upon almost two decades of client-side success running marketing organizations to become a sought-after thought leader and advisor to clients ranging from Fortune 500 CEOs and CMOs to small business entrepreneurs.

Craig specializes in developing pragmatic growth strategies that blend his hands-on operating experience with a wealth of knowledge and business patterns garnered across a wide range of industries and business functions. His portfolio of global client work includes well-known brands and companies such as MillerCoors, ConAgra Foods, Pepsi, Kimberly-Clark, Microsoft, Dell, Accenture, Expedia, Pfizer, Johnson & Johnson, Novartis, sanofi-aventis, Gannett, Vodafone, Arla Foods, Dow Chemical, Alcoa, Cintas, Nationwide Insurance, Safeco, GE, Cox Automotive, the National Football League and many others."

Matthew Greene

New York, NY, USA
CEO & Founder, Edible Science, LLC

Matt Greene has spent his entire career in the marketing, advertising and AdTech industry. His fascination with technology began in 1987 while working with his client Steve Jobs in developing the launch strategies for NeXT Computers. Starting in 1998, Matt pioneered online advertising and supporting technologies for the digital ad agency he founded, Blue Ribbon Digital, where his team drove innovation across all aspects of digital media - from Search to Mobile and Video, his agency measurably generated over $2BB in revenues for their Fortune 100 clients. In this capacity, Matt has spoken at leading conferences such as AdTech, iMedia Summits and the Googleplex in Mountain View, CA. Starting in 2015, Matt re-focused his energies on the burgeoning cannabis industry knowing that the need for innovation in technologies to support the industry would be mandatory. With his his new company, Edible Sciences, he and his team on concentrating their energies in solving the #1 problem facing the edibles sector: Dosing Accuracy. He will be speaking at Binghampton University's TIER Talks in SEPT '17 on technology innovations occurring in the cannabis ancillary space.
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Brett Finkelstein

Boca Raton, FL
Managing Director, Phyto Partners LP

Brett is an experienced executive, venture capital and private equity investor and advisor. He has partnered with, worked with and developed key relationships with numerous premier private equity, investment banks, and venture capital companies. As one of the founders of Phyto Partners LP, Brett’s fundamental ambition for the company’s stakeholders is to creatively apply his unique resources of extensive operating skills, certainty to close, access to capital, extensive network of resources and relentless pursuit of excellence to facilitate a more super-charged evolution for enterprises we fund, launch, and maintain activist roles in. For the powerhouse companies we invest in, advise, and or buy we will be providing more investment value and a comfort level for our financial capital partners, as well as our portfolio companies that join us. Phyto Partners LP was profiled in Forbes as one of the leaders in the cannabis industry. Phyto has invested in half of what CB insights profiled as the trailblazers of 2017. 
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