Jordan Friedman is Zodaka's founder and CEO. As Zodaka's in house strategist, Jordan guides the development of the product and builds the strategy and business models around disruptive ideas. He is a bonafide expert in software development, financial systems, technological trends, go-to market strategy and execution. He also has a relentless passion for deep applied research and in particular focuses on the intricacies of moving money. Jordan has made it Zodaka's mission to help business owners that are financially underserved build sustainable businesses with reliable payment processing.