What topics do we cover?

The Summit and panelists of active, accredited investors and successful entrepreneurs will look at what’s next for branding, media, technology, non-profits, venture-backed startups, publicly traded companies and crowd-funding in the new “green rush” industry of Cannabis and beyond.
Business
Legal cannabis has an estimated $11 billion annual economic impact, and the sector is rapidly professionalizing. More than one thousand entrepreneurs and investors will gather to forecast trends in today’s fragmented regulatory landscape, where the arrival of mainstream capital is obliterating past models. The Summit looks at what’s next for public and private investments, new business models, venture-backed startups, financial management, publicly traded companies, crowd-funding and non-profits. Panelists of active, accredited investors, legal and financial advisors and successful entrepreneurs cut through the hype.
Technology
High technology guarantees the near future of cannabis looks nothing like the present. Get the complete picture of the next generation of consumer marijuana apps and business services disrupting and streamlining the space with business models akin to Uber, Grubhub, Snapchat, Salesforce.com, Yelp and others. Explore shifts in verticals such as extraction, cultivation, vaporizers, and POS, CMS, and auditing systems. Peak over the horizon and future-proof your business model.
Media
Mobile, internet, digital word of mouth and the broader media is the single greatest force shaping the destiny of cannabis consumers and the companies selling to them. Meet the influencers and review the state of the art of cannabis communications, branding, messaging and education focusing on: social media, influencer impact, lifestyle and business marketing, activism, brand development, editorial trends, the entry of Fortune 500 brands into the space, and the normalization of cannabis.


New West Summit 3.0 comes to Oakland for a bigger, brighter experience in one of the most beautiful and diverse cities in the world.

Matthew Greene

New York, NY, USA
CEO & Founder, Edible Science, LLC

Matt Greene has spent his entire career in the marketing, advertising and AdTech industry. His fascination with technology began in 1987 while working with his client Steve Jobs in developing the launch strategies for NeXT Computers. Starting in 1998, Matt pioneered online advertising and supporting technologies for the digital ad agency he founded, Blue Ribbon Digital, where his team drove innovation across all aspects of digital media - from Search to Mobile and Video, his agency measurably generated over $2BB in revenues for their Fortune 100 clients. In this capacity, Matt has spoken at leading conferences such as AdTech, iMedia Summits and the Googleplex in Mountain View, CA. Starting in 2015, Matt re-focused his energies on the burgeoning cannabis industry knowing that the need for innovation in technologies to support the industry would be mandatory. With his his new company, Edible Sciences, he and his team on concentrating their energies in solving the #1 problem facing the edibles sector: Dosing Accuracy. He will be speaking at Binghampton University's TIER Talks in SEPT '17 on technology innovations occurring in the cannabis ancillary space.
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Brett Finkelstein

Boca Raton, FL
Managing Director, Phyto Partners LP

Brett is an experienced executive, venture capital and private equity investor and advisor. He has partnered with, worked with and developed key relationships with numerous premier private equity, investment banks, and venture capital companies. As one of the founders of Phyto Partners LP, Brett’s fundamental ambition for the company’s stakeholders is to creatively apply his unique resources of extensive operating skills, certainty to close, access to capital, extensive network of resources and relentless pursuit of excellence to facilitate a more super-charged evolution for enterprises we fund, launch, and maintain activist roles in. For the powerhouse companies we invest in, advise, and or buy we will be providing more investment value and a comfort level for our financial capital partners, as well as our portfolio companies that join us. Phyto Partners LP was profiled in Forbes as one of the leaders in the cannabis industry. Phyto has invested in half of what CB insights profiled as the trailblazers of 2017. 
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