Kris Krane serves as a Principal at 4Front Ventures, an investment and operations company dedicated to professionalizing the cannabis industry. 4Front's subsidiary Mission Partners operates dispensaries, cultivation and production facilities across the United States. Its sister company 4Front Advisors has experienced unparalleled success in helping clients navigate the complex regulatory process necessary to obtain medical cannabis business permits in state regulated markets, assisting clients in procuring over 50 dispensary and cultivation licenses in seven states in highly competitive application processes. Prior to forming 4Front, Kris served as Director of Client Services for CannBe, where he helped develop many of the best practices that have become the backbone of 4Front Advisors’ operations. Kris served as associate director of the NORML from 2000-2005 and executive director of Students for Sensible Drug Policy from 2006-2009, and is currently a member of the board of directors of the National Cannabis Industry Association, Marijuana Majority, the New Jersey Cannabis Industry Association, the Arkansas Medical Marijuana Association, and is a Trustee of SSDP. He also writes a regular column for Forbes, and co-hosts the popular Marijuana Today podcast.